Mattel, the world’s largest toy maker, has been faced with some rough challenges due to safety scandals revolving around toy design and manufacturing in China. During August 2007 Mattel was forced to recall in extremis certain toys because they contained loose magnets and excess lead that posed immediate danger to the children who played with them. How did Mattel maintain its credibility and recover from the scandal while still keeping its #1 spot on the world market ?

The pharmaceutical industry is cleaning up its image by investing in a raft of social responsibility and sustainability initiatives. Pharmaceutical companies have historically received much criticism for unethical and non-environmentally friendly business practices that include animal testing, unsustainable sourcing and chemical pollution.

Hydrogen is a significant source of energy which can be burned to produce power with no negative impact on the environment, unlike power produced by burning fossil fuels. Hydrogen gas can be easily produced by splitting water into its constituent elements – hydrogen and oxygen.